Treating Their Listeners To Musical Masterpieces, 92.7 Big Fm Joins Hands With Jammin Season 3
The leading radio network, as part of the alliance, will air a host of lilting melodies sung by music stalwarts Udit Narayan, Bappi Lahiri, Armaan Malik, Abhay Jodhpurkar and other digital sensations amongst others!
92. 7 BIG FM, one of the largest radio networks in the country, has partnered with Motion Content Group and Qyuki’s popular music property 'Jammin' for its 3rd season. The property brings together Bollywood’s top music legends, folk singers and India's digital music stars to co-create famous retro, Bollywood and Folk songs. As a part of the collaboration, 92.7 BIG FM will air the enchanting songs curated by renowned artists. The 4-week property kick-starts from January 18 and consists of eight episodes of 45 minutes each which will be aired on SONY Entertainment Television every Saturday and Sunday 17.30 – 18.30 and 23.00 – 00.00 hours.
Some of the popular names who will be jamming in this season include Kumar Sanu, Javed Ali, Armaan Malik, Bappi Lahiri, Alka Yagnik, Master Saleem, Suresh Wadkar, Udit Narayan. Adding to the modern-day flavor, the collaboration will see digital icons like Jonita Gandhi, Abhay Jodhpurkar, Bhavya Pandit, Sonu Kakkar, Shraddha Sharma, Antara Nandy, Ambili Menon, Adnan Ahmad among others and hosted by popular TV host RJ Anmol marking the exclusivity of the show, the property will see a combination of Bollywood and Digital Stars who will be coming together to create a host of lilting melodies, foot-tapping chartbusters along with some soulful folk music. Following a never-seen-before format with Jammin, the radio network widens its listenership by exposing its audience to the emerging digital stars of today as well as catering to those who are avid Bollywood music lovers.
Talking about his experience, legendary singer Bappi Lahiri said, “I had a wonderful experience with Jammin. I always encourage and look forward to a surreal musical experience like this. What made it even more special and memorable were all us artists getting to collaborate and produce melodies that I hope last a lifetime. It’s a beautiful concept where in experts from Bollywood collaborate with digital stars and recreate music pieces with a touch of folk flavour. I congratulate the entire team of Jammin to come up with a concept like this that sees the coming together of the old with the new to communicate a language that we all love — music.”
Adding to this, Udit Narayan commented, “It was a joyous experience to be part of something like this. Having been part of the industry for so long, this novel concept where Bollywood singers get to collaborate with the modern-day stars gave me a chance to reinvent myself. The touch of folk culture in the form of its music has its own added charm and is sure to give the audience a musical experience to remember and cherish. I urge the audience and listeners to tune into the show and I am certain they will enjoy listening to the music pieces as much as we enjoyed creating it.”
Commenting on the association, BIG FM spokesperson said, “We are excited to be continuing our partnership with Jammin for the third season as well. With such an evolving audience, a property like this is perfectly fulfilling their demands and requirements. As a radio network, we have always aimed to bring forth emerging talent and give them a platform to showcase their skills. In the era where listeners are served with one or the other remix each day, original soundtracks and music will definitely attract the music lovers. We are certain that this partnership will enhance the experience of our target audience and reach out to every nook and corner through our robust network.”