- Landmark Concert—Now In Its Second Year—Will Feature Smith & Myers, Jason Isbell, Kiiara, American Authors, Jade Bird, Yola, Shamir, Son Little, And More With Jordan Carlos As Host
- Special Event Will Broadcast Live On The Relix YouTube Channel At 8 P.M. ET/5 P.M. PT
NEW YORK: Sound Mind Live announces COME TOGETHER, a virtual music festival that will take place on Oct. 8, 2020 in celebration of World Mental Health Day (Oct. 10). This pioneering benefit concert will be hosted by Jordan Carlos and feature performances from Smith & Myers, Jason Isbell, Kiiara, American Authors, Jade Bird, Yola, Shamir, Son Little, and more. The National Alliance on Mental Illness of New York City is a founding partner of this landmark event, and AbbVie is generously acting as presenting sponsor.
"Now is the time to break down walls of stigma surrounding mental health and elevate awareness of mental health resources when support is more needed than ever," said Sound Mind Live Director Chris Bullard. "This is the most important World Mental Health Day of our lifetime. We have experienced global collective grief like never before. Despite this, we can still come together through the power of music to heal these wounds, find hope, and support one another as we move on to more positive horizons in the future."
Experts from Mental Health America, MusiCares®, and National Alliance on Mental Illness of New York City will provide information on virtual mental health resources, support programs, and best practices for self-care as the individuals and families navigate these challenging times. The event will be streamed live on Thursday, October 8, at 8 p.m. ET/5 p.m. PT via the Relix YouTube Channel in support of the cause.
Leading up to the festival, in collaboration with Kenneth Cole's Mental Health Coalition, a selection of approximately 20 short videos of artists speaking about their mental health will be presented on the How Are You Really site in a series about mental health featuring noted musicians.
Viewers will have the opportunity to access a live interactive chat and donate in real time, with proceeds benefiting affiliates of National Alliance on Mental Illness (NAMI) from around the country and their pandemic-response mental health programs. NAMI is the largest grassroots mental health organization in the U.S., providing free virtual programs and services to individuals facing mental health issues through their local affiliates around the country. The event will also feature "virtual side stages" with break-out performances and panels on subjects such as Mental Health and the BIPOC Community, Mental Health in the LGBTQ+ Community, and Mental Health and the Music Community.
A recent CDC report found that over 40% of individuals are experiencing elevated adverse mental health conditions associated with the pandemic, and as high as 63% of adults between the ages of 18 to 24 report experiencing pandemic-related anxiety and depression. As the world takes the necessary precautions to combat COVID-19, members of the music industry have been faced with cancelled tours, festivals, and recordings, adding unprecedented financial and emotional stress to musicians’ lives as well.
Sound Mind Live brings together musicians, music lovers, and forward-thinking organizations to build community and open dialogue around mental health. Much like Farm Aid has done for food and family farmers, Sound Mind Live’s mission is to catalyze social action to reduce the stigma that surrounds mental health through the power of music and raise awareness of critical mental health programs and services for those in need of support.