Nivea launches 1st hand cream range in India with festive campaign
Nivea has launched its first ever hand cream range in India with a new digital film called ‘Busy Hands’ focusing on the importance of hand care this festive season.
Speaking on the new campaign, Sachin Killawala, Director, Marketing, NIVEA India said, “Our hands are how we interact with the world around us. They are exposed to more sun, weather, rough surfaces and other harsh cleansing products than any other part of our body. We also express ourselves the most with our hands and yet we tend to neglect them. As we move into the time of festivities with an abundance of planning and bonding with family and friends, the hands are the most exposed yet, not cared for part of the body. With this, NIVEA, as a complete skincare brand, is enabling consumers to take care of the most important part of our body during the most important festival of our lives.”
The digital film showcases the several instances we put our hands to use especially during the festive time. From making sweets, creation of rangolis to celebrating with family and friends, the visual imagery of the film depicts how busy our hands get, thereby showcasing the importance of essential hand-care by applying the Nivea Hand Cream for soft and smooth hands.
Robby Mathew, Chief Creative Officer, FCB Interface said: “Our attempt with the NIVEA Hand Cream film was not to celebrate the festivals, but to celebrate the hands that are so busy making those festivals special. Since we were launching the hand cream category in India, we wanted to create something that was visually stark and stood out from a sea of other festive ads. The treatment of super-slow motion shots of the hands juxtaposed against quick, high energy festive shots give the film a fresh energy and make it an interesting watch.”