How Technology Has Advanced Audience/Customer Engagement and Communication
Technologies are now the bridge to the future and companies are eagerly pursuing it. The experience of companies is now changing, and it is managing to grab the attention of their valuable customers. In addition to this, the industries are getting dependent on technologies on a new level. They are getting involved in their advancement and actively embracing it.
Forbes has pointed out how marketers can use technology to create that content, deliver it, measure their efforts- any number of things.
It also said that many brands forget their role in building those relationships and overlook the human elements that are necessary to make their messages resonate. They then wonder why engagement is low, assuming technology has created this huge trust barrier and made it harder to connect instead of looking in the mirror to find the root of the problem: They haven’t humanized their brands or used the right content to communicate that. Forbes has suggested to:
Make the shift from me to you
Talking “at” versus talking “with”: It’s a big distinction. Too many companies are knee-deep in the former, pushing out information like that boorish uncle at your folks’ annual Fourth of July picnic who simultaneously says everything and nothing.
Now, there are a number of new techs that are going to grace us this year as well. Hence, it is the time to embrace them as well with open arms. This type of technology upgrade is making the world seems a new place in regards to the different platform and real-time involvement of the audience. It is becoming important to be abreast with a change in technologies otherwise they will be at a disadvantage of reaching a new level.
The development and charges have taken it a step further in the business world. A blogger named Anurag talks about this adoption of technology that is making companies think about the changes that it can bring to the industry as in whole. It is essential to know about the technologies that must be the topmost priority for companies. These are the few essential ones according to him that are going to take the companies to a new level.
1. Virtual Reality
This technology is in the news for a couple of years now. Every single year, we are able to see an extended form of VR in the industry that is being used massively among us. Especially with companies like Go-Pro, Apple, Google, etc. we have always expected something new. There are several tech giants that are writing their names in this technology by taking it to a new level. There is no doubt that we can expect some major changes in this file in terms of VR technology.
The businesses and industries are moving toward it at a fast pace and embracing it for their new techniques and advancement. Whether it is an event, conference, or meeting, VR has been a part of it all. Companies are understanding its worth and working on their evolvement. Whether it is the Virtual 3D working frame or the booths for the exhibition, it has all the set up done.
This advancement is attracting a large number of audience. People are now actively looking forward to the addition of establishment in the companies. It is intriguing how the companies are incorporating the technology of VR in their already established products. This is taking the curiosity level of over a limit. Also, it is making the investment worth it with a huge increase in user experience.
2. Live streaming
This has gained a lot of importance in the market for over a year now. This started with just the live chat on the social media application for a well-known face to stay connected with the audience and now is reaching a new level. Every single company is now indulging in this technique to get in touch with the audience or to launch a product on a live platform. It is helping them to gain speed and also to work on marketing efficiently.
This is making them to be updated on the latest advancement and to see for themselves how things are going on. It helps in creating a trust factor with the customer and client along with product popularity. In addition to this, it helps in reaching a potential future for the customers to allow them to render on development factors. This is a significant change in the market that allows the customer to see for themselves about the changes and evolvement.
However, if it is an event, then it is a negative aspect. Customers will sit on the comfy couch in the confinement of their home while enjoying the event instead of purchasing tickets. This can go down the hills for the event arranged in order to get a proper marketing audience. No matter what the companies are thinking, live streaming is actually helping them to reach the majority of people. But it is not that popular but in the future, we can expect much more from it.
3. Wearable technology
Google Glass and smartwatches are something that we are witnessing for a few years now. They have managed to gain popularity among the audience and help them to reach a new level with the help of evolvement and advancement. Samsung, Google, Apple, Amazon, and other tech giants are now getting indulge in such technology. The wearable technologies are now increasing the whole trust, execution, and limitation of the whole company among the audience.
This type of technology gives the audience a chance to stay much connected with the companies in terms of the event. All they have to do is to tap into their IOT from the inspection site in order to reach their smartphone to know about the product. This will send off the signals of GPS to the system that allows on to respond on a better level in the audience polls. This will help in mark check-ins readily and on automated end.
4. Gesture control
The emergence of this technology makes so many changes in the industry that one might not even predict. This might become difficult for a few companies but for others, it was like the cakewalk that was easy to deal with. The major thing is that it was conventional for the companies that make it even more possible to grab on to. The deployment of this technology is done in such a manner that makes it even more beneficial for the companies to hold on to.
In addition to this, the engagement of the audience is taking the whole thing to a new level. If in any event, this type of technology is included then as intriguing as it already is, it will be able to grab the attention of major clients around the world. Also, the sessions and presentation will reach whole new heights in a single event that is being displayed right in front of individuals. This will evoke them to have a direct communication set up with the company and work in terms of sales and trade stands to extend it all.
5. Social media
Social media has being a constant for such a long time. Whether it was Instagram or Facebook, we all have seen its advancement towards the world of the audience. This has managed to hold the attention of young population and put in some exciting offers, you get the perfect recipe for sale. This has made it a promising technology in terms of marketing and event planning. The companies are now indulging the whole wall of social media as their major strategies for user interaction.
Along with it, the companies knew the risk but benefits that it might lead to the company in respect of the user engagement. Social media opens up the path for the audience to interact with the audience on a daily basis and even know their review about products. This is making it a whole win-win situation since customers can easily get to know about an issue effortlessly.
From Facebook to Instagram and skype to Whatsapp, we now have the limitless database of communication tools that have brought us closer to the entire world.
All these communication mediums have also impacted our lives in different ways. Although they have helped increasing workplace engagement and productivity, they have also given rise to certain security and privacy issues. While some of these issues are relatively minor, but some may have profound effects on the lives of users.
New media has replaced traditional media
There were times when TV, radios, and newspaper were the only media sources. Journalists and reporters were only reliant on these sources to reach people and share interesting news stories. Of course, broadcasting news through these mediums wasn’t that straightforward as it is today. Now, it has become easier than ever to instantly publish the news and make it accessible to people by the means of the Internet. People today access news through smartphones, social media, and emails. This is how technology has changed the way media communicates with people.
Digital marketing has replaced traditional marketing
Newspaper and TV Ads are still prominent, but the entire buzz is around digital marketing today. Most of the promotional campaigns have now left the TV screens and joined the Internet to spread a word about their business. The digital marketing methodologies like SEO, PPC, Google Adwords and social media marketing have become the major sources to create brand awareness and communicate with the target audience. This is how technology has changed the way marketers communicate with their prospective customers.
Public relations have become more delicate to handle
The latest communication mediums like social media sites although have empowered businesses to directly communicate with their customers, the same advantage has also created certain challenges for the organizations. Since these sites allow people to voice their opinions openly, many companies struggle to maintain their online reputation and manage all the negative feedback. Hence, public relations managers need to more diligent towards various means of communication the company is using to interact with the customers. His role has become more critical than ever. One bad news and it can really go viral over social media.
The emergence of BYOD
With more and more organizations adopting BYOD (Bring your own device) trend, the use of personal mobile phones and tablets has become a common sight in the workplace. Employees can now conveniently work on their own devices, manage tasks from home, and communicate with their customers from anywhere. Although, it has increased employee satisfaction and productivity, the same has also posed a threat to the company’s privacy and security. This calls for the need for robust mobile device management solutions that protect sensitive work-related data on these devices.
Collaboration in the workplace
Collaboration has not remained limited to board rooms with whiteboards. By means of video conferencing and screen sharing, it has exceeded the boundaries of the workplace. Multiple people from all over the world can now collaborate with each other in real-time without any distraction. There are several collaboration tools available today that always keep your virtual workplace connected and productive.
It has become easier to communicate with friends and family
Thanks to the technology that has brought our loved ones closer to us. Communicating with friends and family wasn’t this easy a few decades ago. We can now instantly talk to anyone living in any part of the world through Smartphones, email, social media, instant messaging, and more. In fact, social media sites and instant messaging have greatly replaced verbal communication during the past few years. People now spend more time on these sites sharing their status, photos, videos and more and less talking on mobile phones verbally.
It’s no doubt that we are all living the most convenient lives, with all the facilities available to us. It’s also no secret that the availability of these communication mediums has only not helped us personally, but they are also helping diplomats on a global level.
The real-time conversations brands have with people as they interact with websites and mobile apps has changed the nature of marketing. The modern-day marketing department needs to combine the creative side of the discipline using powerful narratives to tap into people’s wishes and aspirations with the technical side of data, digital engineering and analytics.