Great Learning Partners with LeadSquared to Drive Better Process Efficiency

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Bangalore, India: Great Learning, India’s leading professional learning company delivers high-quality courses in Analytics, Data Science, AI, Deep Learning, Cloud Computing, and Machine Learning. Founded in 2013 by Mohan Lakhamraju and Hari Krishnan Nair, Great Learning is focused on creating industry-relevant programs and crafting superior learning experiences.

Great Learning provides professionals and college students with online learning options for upskilling to continue employability and growth. To cater to their growing customer base and bolster sales effort, they implemented LeadSquared, an end-to-end platform for new student acquisition, student journey tracking, and sales automation.

With LeadSquared in place, Great Learning plans to empower its call center & marketing teams to increase engagement, manage student journeys, build targeted communication strategies & measure ROI in real-time. LeadSquared has equipped them to handle complete lead information effortlessly and track the sales cycle from prospecting to closure. 

“We aim to offer professionals the best learning experience to develop career critical skills relevant to the digital age.”- Aparna Mahesh, CMO, Great Learning. “With LeadSquared by our side, we now have better visibility into the consumer journey, their experiences, and how engaged they are with us. LeadSquared has also helped us with a faster response rate and to proactively identify learners’ interests and motives for a superior experience, while simultaneously tracking our team’s performance.”

LeadSquared’s workflow automation makes sure that no follow-ups are missed, also ensuring that the right content is delivered to the prospect at the right time. Personalized communication enriches learner interactions, and measurable results ensure that informed decisions can be made. 

“Over the years, there has been a gradual shift from traditional teaching methods to a new, technology-driven learning approach. We have designed LeadSquared Ed-tech solution in a way that it can manage all the student data centrally, provide complete visibility into students’ activities & progress and automate many other previously time-consuming tasks,” says Nilesh Patel, Co-founder & CEO, LeadSquared. “We are excited about our partnership with Great Learning and look forward to helping them pursue further growth opportunities, and build even better learner experiences.”

LeadSquared Education CRM is built to help tech-first learning businesses measure critical success metrics without getting lost in curating data from excel sheets - thus enhancing team effectiveness & efficiency, and learner experience.


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