LOS ANGELES: Cinedigm has announced the launch of the popular The Bob Ross Channel on the streaming television service, Pluto TV.
The Bob Ross Channel showcases memorable moments and incredible paintings from the long-running public television series, featuring approximately 380 classic episodes and delivering hours of quality entertainment that is enjoyable for the whole family. As part of Cinedigm’s agreement with Bob Ross, Inc., Cinedigm has produced and distributed special messages of support for public television on the channel, as well as spots highlighting official Bob Ross painting products, and Bob Ross Certified Instructors. The free-to-stream channel will provide opportunities for advertisers to reach their target audience with regular ad breaks.
“We are excited about the continued success of The Bob Ross Channel and it’s continual expansion into all leading ad-supported streaming platforms. We are thrilled to partner with industry-leading Pluto TV to further expand the awareness of Bob Ross and bring his legacy to a whole new generation of viewers,” said Tony Huidor, Cinedigm’s General Manager of Digital Networks.
“Bob Ross has been a fixture on U.S. public television extolling the virtues of ‘happy accidents’ while teaching us all about the beauty and joy of painting,” states Amy Kuessner, SVP of Content Strategy and Global Partnerships at Pluto TV. “We’re proud to bring his legendary paintings and shows to Pluto TV, allowing millions of fans free and easy access to premium art content that they love to explore.”
Pluto TV is the leading free streaming television service with hundreds of live and linear channels and thousands of movies and television series on-demand. Pluto TV’s millions of monthly users will now be able to easily access Cinedigm’s top-tier content as linear branded channels across all streaming, mobile and web-based devices.