Brenock Announces 'Idea Pipeline' Platform to Actively Engage Employees

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MIAMI: Brenock Technology, LLC (Brenock), a provider of software applications and consulting services for multiple industries including the cruise, marine, and hospitality sectors, today announced its new employee engagement and idea management platform, Idea Pipeline. Idea Pipeline is a cloud-based enterprise engagement tool that allows human resources directors, organization leaders, and other department heads to source and implements ideas and solutions from their employees, through a digital platform. The tool is available for use on desktop and mobile devices and empowers employees to champion innovation within their company.

The development of Idea Pipeline began as a project for a Brenock customer. Brenock enlisted the help of Ric Pratte, president of Idea Pipeline, to provide a solution that would help meet its customer’s engagement needs. After seeing the impact the platform had on employee involvement and morale, Brenock partnered with Ric to build and drive the Idea Pipeline as a new division and standalone product for the company.

“Giving employees a voice is one of the most beneficial ways to proactively improve the employee experience. Employees are the closest to customer issues and directly impacted by internal process challenges,” said Pratte. “Idea Pipeline shares the improvement responsibility to help make employees feel trusted and accountable. As an active continuous improvement program, the solution affects organizations’ productivity and bottom lines. It’s a cost-effective method to improve quality, increase revenue, and improve customer satisfaction.”

In addition to providing a streamlined process for idea sharing, Idea Pipeline encourages users to participate and crowdsource feedback to elevate the quality of ideas. This blend as an engagement and continuous improvement platform, allows decision-makers to improve the representation of perspectives when solving problems and making changes within their company or department.

Idea Pipeline also offers analytics and insights to help organizations assess and implement ideas. As the suggestions are being evaluated, the platform provides real-time status updates promoting transparency and increasing collaboration among teams. Further, the tool is a web-based SaaS platform, which allows members of the organization to access and collaborate on the tool anywhere there is an internet connection, without needing to download additional apps.

“Expanding the availability of Idea Pipeline in our portfolio was an easy decision,” said Manus Walsh, president at Brenock. “We knew it could deliver broader value to marine leaders looking to strengthen their business and better engage crew members following the economic challenges of the global pandemic. We are eager to empower ports, shipping companies, and vendors through a bottom-up approach to openly solve common challenges and uncover new opportunities.”

Another differentiator of Idea Pipeline is its pricing plan based on idea evaluation. Unlike other collaboration tools that determine pricing by the number of users, potentially limiting some employees from putting forth ideas, Idea Pipeline utilizes “Number of Ideas Entered,” an internal metric that allows an unlimited number of people to participate and contribute. The pricing is then determined by the total number of “valid” ideas maintained in the system. This does not include inappropriate, offensive, not accepted, or deleted ideas. Pricing by executed ideas and not the number of people using the system, allows companies to scale with the value they are receiving from the platform.

Idea Pipeline is Brenock’s first product announcement since the company announced its joint venture with Tideworks Technology Inc. (Tideworks), a full-service provider of comprehensive terminal operating system (TOS) solutions. The joint venture was announced in June 2020 and is aligned with Tideworks’ parent company, Carrix’ mission to increase collaboration across workforces and enterprises within the global supply chain.


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