1702 Digital wins 360 degree marketing mandate for InsurePays

Mumbai: InsurePays is a platform that rewards individuals for their timely insurance premium payments, by providing them with offers across 18k+ brand partners throughout India.

InsurePays is currently on a mission to transform the way insurance is perceived by millions and add them to this journey; as true financial independence is achieved only when their future and present are ensured. In this mission, they have partnered with 1702 Digital - one of India's fastest-growing digital agencies to achieve the goal.

1702 will be in charge of developing effective marketing strategies that are focused on national brand roll-outs, digital media engagement, development of brand assets, and overall brand positioning and launch for InsurePays.

Commenting on the alliance, Keerthi Kumar Jain, CEO, and Co-Founder of Insurepays said “Insurepays requires innovative thinking and creativity. The mission behind the brand is to change the view of millions about the Insurance platforms. We look forward to working with 1702 Digital to reach out to a wider cross-section of people digitally in our endeavour to help them ensure financial independence.
Among the many features of the app is the spend tracking and management feature which provides the user with an analysis of spend, access to premium experiences, and 100% ValueBack tracking against each of your policies.

Speaking on the win, Mihir Joshi, Co-Founder,1702 Digital, said, “We will provide our best performance-driven strategies to enable new customer acquisitions and brand engagement to aid to success. We are looking forward to a long fruitful partnership.”  

The partnership will be executed by the Mumbai Team of 1702 Digital with integrated creative strategy and Performance marketing solutions.

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